What comes to your mind when you read or hear the word DATA COLLECTION?

What comes to your mind may include;

  • Primary data
  • Secondary data
  • Gathering information
  • Research instruments

DEFINITION: This step involves conducting the study as per the designed procedure (manipulating the experimental variables in the case of an experimental method), administering instruments for measuring variables and/ or gathering information through observation. It also involves tabulating the data thus collected for the purpose of analysis (Robindos Research Consultancy, 2020).

  • At Robindos Research Consultancy we assist our clients to collect data using various methods.

During data collection, the researcher now begins to gather data relating to the research problem.

  • The means of data acquisition will often change based on the type of the research problem.
  • This might entail only data gathering, but it could also require the creation of new measurement instruments.

Take a step back – if we’re starting from scratch, how do we collect / find data?

  • Secondary data
  • Primary data
  • Secondary data – data someone else has collected

This is what you were looking for in your assignment.

  • Primary data – data you collect for example using:
  • Surveys
  • Focus groups
  • Questionnaires
  • Personal interviews
  • Experiments and observational study